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Huckberry’s 72-hour Adventure Tests Wool’s Performance


Huckberry’s latest 72-hour adventure in the Australian wilderness puts its Merino wool performance products from their apparel line, Proof, to the test on both land and at sea.

Huckberry, the renowned lifestyle and outdoor brand for men, transports us on an adventure-fueled documentary through the Australian wilderness where wool – the ultimate performance fibre – is put to the test by the forces of Mother Nature and adventurers pushing the limits.

With quarter zip jackets to hoodies, long sleeve T-shirts and two-button polo shirts, Huckberry’s VP of Marketing, Ben O’Meara, and Designer for Huckberry Proof, Sunny Chang, put their latest Proof 72-Hour Merino collection to the test to explore the wool fibre’s  durability, temperature regulation, moisture wicking and odour resistance, ideal for the outdoors.


From learning about the origins of the fibre from 6th generation woolgrower, Anna Cotton, at her ‘Keveldon’ property to climbing summits and battling rough seas, the Huckberry team challenge Merino wool’s capabilities on a full circle journey from farm gate to Tasmania’s greatest summits.

Merino wool products from Huckberry Proof are Woolmark certified with the Merino Perform certification, which indicates both quality and performance. Backed by Woolmark’s quality assurance testing, the Huckberry team’s 72-hour Tasmanian adventure can rely on the fibre’s unmatched performance as the premier ingredient for unforgettable journeys. 

Explore the Proof 72-Hour Merino collection here.


"There is no product - and more specifically fabric – I’ve worn more during my 10 years at Huckberry than our Proof 72-Hour Merino shirts. We’ve travelled around the world putting this Merino to the test, making sure when we tell our community it’s the best on the market – it performs.”

Ben O'Meara, Huckberry VP of Marketing.
Ben O'Meara, Huckberry VP of Marketing.